The landscape of the medical industry is constantly evolving. Doctors and biomedical engineers are always pushing the boundaries of medical technology, seeking new ways to provide care for Baby Boomers. As new medical positions are created to provide this type of care, medical staffing agencies must adjust their perspective to meet the changing needs of hospitals. For new medical staffing agencies, support from a knowledgeable resource is essential. Established medical staffing agencies can also benefit from expert advice that will help them adapt to industry trends.


1. Get Introduced to New Profit Centers

manager and employees reviewing paperwork

When your medical staffing agency opens, your goal should be simple: to place nurses in hospitals and nursing homes. As it grows and earns income, you become able to place nursing professionals with niche skills in hospitals.

A medical staffing consultant can help you to effectively enter new markets including Allied Health professions such as occupational therapy, dentistry, physical therapy, and other non-medical fields.  Branching out into different fields will help your medical staffing agency to expand, and ultimately, increase profits.

With the nursing shortage growing, the market for nursing is growing in popularity. Your medical staffing agency can capitalize on this opportunity by hiring nurses to work at various hospitals on a rotating basis, but to solve the nursing shortage, hospitals are searching for valuable permanent placement employees. Your business can increase revenue by employing permanent placement nurses.

Branching out into different fields will help your medical staffing agency to expand, and ultimately, increase profits. Medical Staffing Consultants can help you to break down these barriers successfully.


2. Get assistance with Proposal Writing and Client Presentations

Building relationships with healthcare facilities is paramount to succeeding in the medical staffing industry. The best way to develop these lucrative relationships is by conveying values clearly and succinctly in your proposals and demonstrating the results of your work is the best way to maintain clients.

Showing hospitals and nurses how your work positively impacts them is crucial to your agency’s success. Your presentations need to be engaging and relevant to the goals of the specific hospital at which you are pitching your business. Rather than focusing on the sequence of this information, your presentation should prioritize key insights. Listing your insights at the beginning of your presentation shows that your approach is direct and has their best interests in mind. Prompting clients to ask questions also helps.

A medical staffing consultant can help you select the statistics and other information that you will impart in presentations and proposals; they can also help you deliver this information in a positive light.

Man giving presentation to associates



3. Access to Niche Marketing Services

What distinguishes your medical staffing agency from the rest of the medical staffing agencies from which hospitals can choose? Purposefully crafting your company’s image to demonstrate your superiority– i.e. marketing– will have a positive impact on your ability to place personnel but doing so may be difficult.

How should you brand yourself to represent your niche market? What should the messaging be for your promotional material? Does your business have a tagline?

Through collaborating with various agencies, a medical staffing consultant will understand how your company can develop a positive brand.


4. Advice about Recruitment

business team reviewing candidate

For any business, expansion adds more responsibilities to each employee’s plate, and not all these responsibilities will be in their area of expertise.

At some point, it will hinder your medical staffing agency to not hire additional internal staff. Hiring employees with specialized skills such as a salary specialist or travel coordinator will better accommodate your agency. Doing so will remove these responsibilities, which may not be your specialty, from your schedule, giving you the freedom to boost business through other tasks.


5. Connections for branded Print materials

Employees are not the only need your business will have during its period of expansion.  Purchasing payroll services, liability insurance, Workers’ Compensation Insurance, and subscriptions to job boards is common practice for well-established agencies.  A medical staffing consultant can recommend additional software that will augment your agency’s workflow at a reasonable rate.


Boost Your Medical Staffing Agency’s Growth!

With the right guidance, your medical staffing agency will be able to utilize the proper resources for growth. At Medical Staffing Consultants, we have helped many medical staffing agencies grow from small to bustling agencies.